The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 30, 2019
Filed:
Jul. 10, 2017
Yahoo Holdings, Inc., Sunnyvale, CA (US);
Xing Yi, Milpitas, CA (US);
Scott Gaffney, Palo Alto, CA (US);
Jean-Marc Langlois, Menlo Park, CA (US);
Oath Inc., New York, NY (US);
Abstract
Methods, systems, and computer programs are presented for selecting content items for presentation to a user device of a user. One method includes an operation for measuring dwelltimes for a plurality of content items, where the dwelltime for a content item is based on the amount of time that the content item is displayed to a viewer. Further, the method includes an operation for training a classifier of content items based on the measured dwelltimes and based on features associated with the first set of content items, where the training includes calculating a relative importance of respective features for increasing measured dwelltimes. Additionally, the method includes an operation for sending additional content items to be presented on the user device based on the one or more ranking parameters, where the additional content items are associated with one or more ranking parameters that are expected to increase dwelltimes for the user of the user device.