The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 23, 2019
Filed:
Mar. 18, 2010
Applicants:
Tarun Bhatia, Burbank, CA (US);
Eric Theodore Bax, Pasadena, CA (US);
Inventors:
Tarun Bhatia, Burbank, CA (US);
Eric Theodore Bax, Pasadena, CA (US);
Assignee:
Excalibur IP, LLC, New York, NY (US);
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/02 (2013.01); G06Q 30/0244 (2013.01); G06Q 30/0246 (2013.01); G06Q 30/0254 (2013.01); G06Q 30/0255 (2013.01);
Abstract
Techniques are provided for targeting of online advertisements. Methods are provided which include classifying an individual into a state, of a set of possible states, relative to relationship with regard to an offering or brand. The classification may be based on offline and online information. The states may relate to a degree of favorability with which the individual is disposed with regard to the offering or brand. The individual is targeted with an online advertisement based at least in part on the state into which the individual is classified.