The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 16, 2019

Filed:

Jan. 04, 2016
Applicant:

Adobe Inc., San Jose, CA (US);

Inventors:

Pavan Kumar BVN, Bangalore, IN;

Kiran Chandra Zagabattuni, Bangalore, IN;

Angela Ranjeet, Bangalore, IN;

Assignee:

Adobe Inc., San Jose, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/81 (2011.01); H04N 21/442 (2011.01); H04N 21/2387 (2011.01); H04N 21/6587 (2011.01);
U.S. Cl.
CPC ...
H04N 21/812 (2013.01); H04N 21/2387 (2013.01); H04N 21/44204 (2013.01); H04N 21/6587 (2013.01);
Abstract

Various implementations provide an improved advertisement model that enables users to skip advertisements based on an advertisement-watching score. That is, as a user watches advertisements or, in some cases, portions of advertisements, an advertisement-watching score is computed. The more advertisements that a user watches, the higher their advertisement-watching score will be. When the user's advertisement-watching score reaches or exceeds a certain threshold, the user is provided with an option to skip subsequent advertisements so that they can consume their content in a generally uninterrupted manner. When an advertisement is skipped, the user's advertisement-watching score is decreased by an amount. If the user's advertisement-watching score is decreased to below the threshold, the user cannot skip additional advertisements until the advertisement-watching score again reaches or exceeds the threshold. The user can cause their advertisement-watching score to increase by watching additional advertisements or, in some cases, portions of advertisements.


Find Patent Forward Citations

Kumar BVN, Pavan. (2019). Skipping advertisements based on advertisement-watching score (U.S. Patent No. 10356486). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/10356486

Data source: USPTO (United States Patent and Trademark Office) public patent records. Weekly synchronization. How IDiyas builds this profile

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