The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 16, 2019

Filed:

Aug. 28, 2013
Applicant:

Google Inc., Mountain View, CA (US);

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06F 17/30 (2006.01); G06Q 30/02 (2012.01); G06F 16/957 (2019.01);
U.S. Cl.
CPC ...
G06Q 30/0277 (2013.01); G06F 16/9577 (2019.01);
Abstract

Systems and methods for automatically identifying visually sensible locations in which third-party content can be placed on a web page and configuring the web page to display third-party content at the identified locations. A processor identifies a root element of a web page within which to insert third-party content slots for providing third-party content items. The processor identifies visible content items within the root element and identifies anchorable elements within the root element around which a third-party content slot is insertable. Each of the anchorable elements corresponds to a respective identified visible content item that has bounds that extend from a first predefined region to a second predefined region of the web page. The processor determines that one or more positions relative to the identified anchorable elements are usable for inserting a third-party content slot. The processor generates a list including positions relative to the identified anchorable elements determined to be usable.


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