The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 16, 2019
Filed:
Dec. 05, 2013
Palo Alto Research Center Incorporated, Palo Alto, CA (US);
Jianqiang Shen, Santa Clara, CA (US);
Oliver Brdiczka, Mountain View, CA (US);
PALO ALTO RESEARCH CENTER INCORPORATED, Palo Alto, CA (US);
Abstract
One embodiment of the present invention provides a system for characteristics-based message delivery. During operation, the system receives activity data associated with a user, and infers a characteristic profile associated with the user based on the received activity data. The system further receives a plurality of messages, estimates the user's preference for the messages based on the inferred characteristic profile and content of the messages, selects a message from the plurality of messages based on the user's preference and a pre-determined bidding price associated with the message and the characteristic profile, and delivers the selected message to the user.