The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 16, 2019

Filed:

Apr. 18, 2016
Applicant:

Microsoft Technology Licensing, Llc, Redmond, WA (US);

Inventor:

Pannagadatta K. Shivaswamy, Sunnyvale, CA (US);

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01); G06F 16/9535 (2019.01); G06Q 50/00 (2012.01);
U.S. Cl.
CPC ...
G06F 16/9535 (2019.01); G06Q 50/01 (2013.01);
Abstract

Aspects of the present disclosure relate to increasing content circulation in a social networking service. A server accesses a content item for a user. The server computes a utility value for a viral action on the content item by the user, the utility value being computed based on user characteristics of the user, content item characteristics of the content item, and information about first degree connections of the user. The server adjusts, based on the computed utility value for the viral action, a position of the content item in a feed for presentation to the user. The server provides for presentation of the feed, including the content item, to the user.


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Shivaswamy, Pannagadatta. (2019). Increasing content circulation in a social networking service (U.S. Patent No. 10353971). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/10353971

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