The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 09, 2019

Filed:

Jun. 29, 2016
Applicant:

International Business Machines Corporation, Armonk, NY (US);

Inventors:

Saritha Arunkumar, Basingstoke, GB;

Kuntal Dey, New Delhi, IN;

Nizar Lethif, Croton-on-Hudson, NY (US);

Enara C. Vijil, Croton on Hudson, NY (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); H04W 4/02 (2018.01); H04W 4/08 (2009.01); H04W 4/23 (2018.01); H04W 4/029 (2018.01); H04L 29/08 (2006.01); H04L 29/06 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0244 (2013.01); G06Q 30/0269 (2013.01); H04W 4/023 (2013.01); H04W 4/029 (2018.02); H04W 4/08 (2013.01); H04W 4/23 (2018.02); H04L 65/60 (2013.01); H04L 67/306 (2013.01);
Abstract

A split and merge advertisement method, system, and non-transitory computer readable medium, include an advertisement splitting circuit configured to split the first advertisement to be played on a second device when a moving user of the first group of users moves from a proximity of the first device to a proximity of the second device as detected by the user identifying unit of each of the first device and the second device, an optimization circuit configured to optimize a second advertisement to be played on the first device for the first group of users having a new group composition and a third advertisement to be played on the second device for the moving user, and an advertisement merging circuit configured to merge the third advertisement with the second advertisement when the moving user moves from the second device to the first device.


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