The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 09, 2019
Filed:
Apr. 22, 2016
Facebook, Inc., Menlo Park, CA (US);
Sung-eok Jeon, Bellevue, WA (US);
Aliasgar Mumtaz Husain, Milpitas, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An online system automatically and dynamically determines an audience for content by clustering users across various dimensions, and refining targeting criteria for the content. The online system receives content and initial targeting criteria from a content provider. The content is provided to a group of users that meet the initial targeting criteria. The system collects content response data from the group of users that were provided the content, including user responses to the content and dynamic data relating to time and location of the user responses. The content response data is further integrated with user characteristics, content presentation data, and social response data to generate integrated user-content data of the content. Clusters of users are generated based on features of the integrated user-content data, and refined targeting criteria are identified based on the generated clusters that can then be used for more accurate targeting of the content to users.