The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 09, 2019
Filed:
Aug. 09, 2012
Pushmeet Kohli, Cambridge, GB;
Filip Radlinski, Vancouver, CA;
Michael Stanislaw Kosinski, Cambridge, GB;
Pushmeet Kohli, Cambridge, GB;
Filip Radlinski, Vancouver, CA;
Michael Stanislaw Kosinski, Cambridge, GB;
Microsoft Technology Licensing, LLC, Redmond, WA (US);
Abstract
Personality aggregation and web browsing is described, for example, to find personality profiles of website audiences for use in recommendation systems, advertising systems, or other web services. In an embodiment natural browsing sequences of users who have given their consent are submitted to a pattern matching process to identify personality trait scores serendipitously occurring in the sequences. In an embodiment, an aggregator combines the personality trait scores by website to obtain audience personality profiles. In an example, a machine learning process carries out the aggregation and enables audience personality profiles of other websites to be predicted. For example, a random decision forest is trained using the natural browsing sequences having identified personality trait scores and once trained, is used to predict personality trait scores of other websites.