The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jul. 09, 2019
Filed:
May. 16, 2016
Google Llc, Mountain View, CA (US);
Alexander Collins, San Francisco, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Methods, systems, and apparatus include computer programs encoded on a computer-readable storage medium for providing content to a user. A method includes: identifying a first resource, the first resource including one or more links to second, other resources and at least one slot for filling with third party content, wherein first selection criteria are associated with a first slot of the at least one slots; determining for at least one of the second other resources entities associated therewith, including evaluating a page associated with the second other resource to identify entities that are associated with content presented on the page; using the determined entities to either augment or filter the first selection criteria producing enhanced selection criteria; and determining one or more content items for presentation to a user in the first slot, wherein determining includes using the enhanced selection criteria to identify the one or more content items.