The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jul. 02, 2019

Filed:

Aug. 08, 2016
Applicant:

Bitly, Inc., New York, NY (US);

Inventors:

Christopher Comstock, Louisville, CO (US);

Robert Platzer, Brooklyn, NY (US);

Assignee:

Bitly, Inc., New York, NY (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
H04W 4/14 (2009.01); H04W 4/21 (2018.01); G06F 16/28 (2019.01); H04L 12/58 (2006.01); H04L 29/08 (2006.01); G06F 16/955 (2019.01); G06F 16/958 (2019.01); G06F 16/00 (2019.01);
U.S. Cl.
CPC ...
G06F 16/958 (2019.01); G06F 16/287 (2019.01); G06F 16/955 (2019.01); H04L 51/20 (2013.01); H04L 51/32 (2013.01); H04L 67/22 (2013.01); H04W 4/14 (2013.01); H04W 4/21 (2018.02);
Abstract

The present disclosure is directed towards benchmarking online activity via encoded links generated by an online activity benchmarking system. The method may include identifying by a server of an online activity benchmarking system, for an information resource, a plurality of encoded links encoded by the server of the online activity benchmarking system and linked to the information resource, receiving by the server, via the identified plurality of encoded links, a plurality of requests to access the information resource, identifying by the server, for each request of the plurality of requests to access the information resource, one or more attributes corresponding to the request, categorizing by the server, the plurality of requests to access the information resource based on the one or more identified attributes, and providing by the server, for presentation, an output indicating statistics corresponding to the categorized plurality of requests based on the one or more identified attributes.


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