The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 25, 2019
Filed:
Dec. 30, 2016
Google Inc., Mountain View, CA (US);
Emmanuel Christophe, Mountain View, CA (US);
Elad Ganmor, Mountain View, CA (US);
Qiangfeng Peter Lau, Mountain View, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing digital component transmission. A data structure stores session data for a user session. An encoder accesses the session data, encodes at least a portion of the online activities by representing different online activities with different symbols, and generates an encoded session string that includes multiple different symbols representing an order of occurrence of the different online activities. One or more servers classify the user session to a positive session classification or a negative session classification based on a classification score for the encoded session string, aggregates the classification of the user session with other classifications of other user sessions that have a same session string as the encoded session string, and adjusts distribution of digital components to client devices based on the aggregated classifications.