The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 25, 2019
Filed:
Nov. 20, 2014
Eleven Street Co., Ltd., Seoul, KR;
SK Planet Co., Ltd., Seongnam-si, KR;
Ju-Hyeun Han, Seoul, KR;
Hyoung-Chul Shin, Seoul, KR;
Su-Bin Lee, Yongin-si, KR;
Byoung-Ki Jeon, Seoul, KR;
ELEVEN STREET CO., LTD., Seoul, KR;
SK PLANET CO., LTD., Seongnam-si, KR;
Abstract
The present invention relates to an apparatus and method for providing a virtual advertisement, and more particularly to an apparatus and method that can determine the size of a virtual advertisement image to be inserted into a moving image while taking into account the size of an advertising region included in the moving image, that can select an appropriate virtual advertisement image based on the determined size of the virtual advertisement image, and that can measure the objective exposure level of a virtual indirect advertisement and calculate advertising expenses based on the measured objective exposure level. Furthermore, there are provided an apparatus and method that select a virtual advertisement image to be inserted into an advertising region while taking into account the size of a virtual advertising region that varies depending on the angle of a camera or the posture of a virtual advertisement object.