The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 18, 2019

Filed:

Nov. 19, 2012
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Samuel Lessin, Palo Alto, CA (US);

Justin Alexander Shaffer, Menlo Park, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); G06Q 50/00 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0269 (2013.01); G06Q 50/01 (2013.01);
Abstract

An online system, such as a social networking system, may determine user trends and identify actions to be taken by users that may help optimize revenue for an advertiser. A social networking system may generate offers for an advertiser based on the user trends, user characteristics, and claims about users where the offers include actions determined by the social networking system that users may take to help optimize revenue for advertiser. Venues may also sell ad space, ad inventory, and real-time customer data to advertisers through a social networking system.


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