The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 18, 2019
Filed:
Feb. 21, 2017
Google Llc, Mountain View, CA (US);
Ellen Konar, Palo Alto, CA (US);
Google LLC, Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer program products, in which contextual bids for an auction are provided for advertisement requests for presentation of an advertisement in an identified context. Each contextual bid is based on an effectiveness measure associated with a corresponding advertisement and the identified context. Each corresponding advertisement can be served in a plurality of contexts, and the corresponding advertisement has a corresponding plurality of effectiveness measures, each effectiveness measure determined from evaluation results received from evaluations conducted in the plurality of contexts.