The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 18, 2019
Filed:
Nov. 18, 2014
Realeyes Oü, Tallinn Harju, EE;
Elnar Hajiyev, London, GB;
Martin Salo, London, GB;
REALEYES OU, Tallinn Harju, EE;
Abstract
Embodiments of the invention comprise advanced techniques for automated analysis and benchmarking of media based on behavioral data, including emotional state information, collected for a plurality of computer users exposed to that media. According to embodiments, a comparative analysis can be performed relative to other media content, in which case a rapid objective assessment tool can be provided. Alternatively or additionally, the comparative analysis can be relative to the media under test itself, in which case the technique can provide immediate feedback, e.g., on whether the media has had the intended impact on its target audience. Comparative analysis can further assist to identify audience sectors where an impact (positive or negative) is observed.