The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 18, 2019
Filed:
Sep. 18, 2015
Google Inc., Mountain View, CA (US);
Evgeny Skvortsov, Kitchener, CA;
Lukas Rutishauser, Kirkland, WA (US);
Cuizhu Shi, Bellevue, WA (US);
Google LLC, Mountain View, CA (US);
Abstract
Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for determining a number of unique viewers of a content item. In one aspect, a method includes receiving an identifier specifying characteristics of a user associated with a device that was used to present a given content item. A user category is identified for the received identifier based on the characteristics. Each user category of a set of user categories include a respective number of pseudo-users. The received identifier is assigned to a given pseudo-user in the identified user category based on a non-linear distribution of identifiers per actual user in the identified user category. A number of unique users, including the given pseudo-user, that have viewed the given content item is determined based on a total number of pseudo-users that have been assigned an identifier corresponding to presentation of the given content item.