The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 11, 2019
Filed:
Feb. 24, 2015
Facebook, Inc., Menlo Park, CA (US);
Calvin Patrick Grunewald, Issaquah, WA (US);
Greg Schechter, Seattle, WA (US);
Owen H. Coutts, Seattle, WA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An online system receives an advertisement ('ad') request identifying an objective for presenting the ad request. The objective specifies a type of interaction with the presented ad request. A threshold battery level is associated with the type of interaction in the ad request that specifies a minimum battery level of a client device to complete the type of interaction. When selecting content for presentation to a user, the online system obtains a battery level of a client device associated with the user and compares the obtained battery level to the threshold battery level. Based on the comparison, the online system determines if to present the ad request to the user. For example, the comparison may prevent presentation of the ad request or penalize a value associated with the ad request if the obtained battery level does not satisfy the threshold battery level.