The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 11, 2019
Filed:
May. 12, 2017
Hulu, Llc, Santa Monica, CA (US);
Christopher Russell Kehler, Santa Monica, CA (US);
Kang Kang, Santa Monica, CA (US);
Jeff Beal, Santa Monica, CA (US);
Chi Zhang, Beijing, CN;
Zhebang Hua, Beijing, CN;
Lutfi Ilke Kaya, Santa Monica, CA (US);
HULU, LLC, Santa Monica, CA (US);
Abstract
A video delivery service may display different content on an interface, such as ad campaign content, media program campaign content, and recommendation content. For example, the video delivery service may communicate with an ad engine to determine ad campaign content that is available and ad campaign scores to rate the ad campaign content. The video delivery service may also communicate with a media program campaign engine to determine any media program campaign content for the user and media program campaign scores to rate the media program campaign content. Then, the video delivery service may communicate with a recommendation engine to rate the relevance of the ad campaign content or media program campaign content to the user. After receiving the ad campaign content, media program campaign content, and recommendation content, the video delivery service determines which of the ad campaign content, media program campaign content, and recommendation content to display in the interface.