The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jun. 04, 2019

Filed:

Dec. 20, 2016
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Inventors:

Alexandra Juliet Brasch, Seattle, WA (US);

Brent Russell Smith, Redmond, WA (US);

Douglas R. Hains, Seattle, WA (US);

Corry Lee-Boehm, Seattle, WA (US);

Assignee:

Amazon Technologies, Inc., Seattle, WA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 15/173 (2006.01); H04L 12/911 (2013.01); H04L 29/08 (2006.01); H04L 29/06 (2006.01);
U.S. Cl.
CPC ...
H04L 47/70 (2013.01); H04L 67/10 (2013.01); H04L 67/36 (2013.01); H04L 29/06482 (2013.01); H04L 29/08675 (2013.01); H04L 29/08756 (2013.01); H04L 65/601 (2013.01); H04L 67/22 (2013.01); H04L 67/2823 (2013.01);
Abstract

Systems are provided to analyze user behavior with respect to different versions of content, and to identify the behavioral effects that can be attributed to the differences between the versions of content. Systems can determine whether an observed difference in user interactions with different versions of content is caused by the specific changes that have been made to content (e.g., an actual improvement or other substantive change), or whether the observed difference in user interactions is caused by the mere fact that the versions of content are different (e.g., due to the novelty of seeing a different version of content for the first time, regardless of whether the difference is a substantive improvement). In some cases, the observed effect may be caused both by the novelty of the content being changed and by the substance of the changes.


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