The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jun. 04, 2019
Filed:
Mar. 24, 2015
Adobe Inc., San Jose, CA (US);
Mohammad Ghavamzadeh, San Jose, CA (US);
Yinlam Chow, San Mateo, CA (US);
ADOBE INC., San Jose, CA (US);
Abstract
Systems and methods for selecting optimal policies that maximize expected return subject to given risk tolerance and confidence levels. In particular, methods and systems for selecting an optimal ad recommendation policy—based on user data, a set of ad recommendation policies, and risk thresholds—by sampling the user data and estimating gradients. The system or methods utilize the estimated gradients to select a good ad recommendation policy (an ad recommendation policy with high expected return) subject to the risk tolerance and confidence levels. To assist in selecting a risk-sensitive ad recommendation policy, a gradient-based algorithm is disclosed to find a near-optimal policy for conditional-value-at-risk (CVaR) risk-sensitive optimization.