The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 28, 2019
Filed:
Sep. 19, 2017
Gumgum, Inc., Santa Monica, CA (US);
Jeffrey Benjamin Katz, Brookeville, MD (US);
Cambron Neil Carter, Santa Monica, CA (US);
Brian Jongmin Kim, Los Angeles, CA (US);
GumGum, Inc., Santa Monica, CA (US);
Abstract
Systems and methods are provided for analyzing images or video using computer vision. Media items, including images or videos, are retrieved from one or more media channels, such as social media network services, streaming media networks, or broadcast networks. A media item is identified that depicts a object associated with a sponsor. A media cost equivalent is determined that is associated with the media item as distributed by the media channels. Using computer vision, a percentage is determined for the media cost equivalent. The percentage is determined based at least in part on at least one of size, clarity, duration or position of the sponsor object or another object in the media item. A sponsor valuation is calculated based at least in part on the media cost equivalent adjusted by the percentage.