The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 21, 2019
Filed:
Sep. 12, 2008
Varij Saurabh, State College, PA (US);
Rajeev Sharma, State College, PA (US);
Namsoon Jung, State College, PA (US);
Varij Saurabh, State College, PA (US);
Rajeev Sharma, State College, PA (US);
Namsoon Jung, State College, PA (US);
VideoMining Corporation, State College, PA (US);
Abstract
The present invention is a system and method for measuring effectiveness of a marketing campaign on digital signage on many different signage networks, by measuring the efficiency of the campaign at reaching targeted audience and the effectiveness of conveying the message. This invention provides a solution to the challenges created by wide variety of measurements and lack of accuracy. By using automated audience measurement, the current invention is able to collect, large, statistically significant data for analysis. Non-intrusive, computer based measurement also ensure that the data is free from any biases. The media content rating system will provide a quantitative measure of how many people did the campaign reach and what effect did it have. The data will be available at the aggregate level, at network level and down to the screen level.