The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 14, 2019
Filed:
Oct. 26, 2015
Facebook, Inc., Menlo Park, CA (US);
Florin Ratiu, Mountain View, CA (US);
Andrew Alexander Birchall, San Francisco, CA (US);
David S. Park, Los Altos, CA (US);
Aleksandar Ilic, Los Altos, CA (US);
Nathan Paul Schloss, San Francisco, CA (US);
Vasanth Kumar Rajendran, Palo Alto, CA (US);
Yiyu Li, Mountain View, CA (US);
Patrick Jonathan Varin, San Francisco, CA (US);
Branislav Stojkovic, San Jose, CA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
In one embodiment, a method includes receiving a number of notifications of activity relevant to a user. Each notification has an associated type. The method also includes calculating an estimated click-through rate (CTR) for each notification based at least in part on the type associated with each notification; determining a push threshold value for each notification based at least in part on the estimated CTR for each notification; and sending one or more of the notifications to the user. Each of the sent notifications has a push threshold value higher than a pre-determined push threshold value.