The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 14, 2019

Filed:

Sep. 16, 2015
Applicant:

Amazon Technologies, Inc., Reno, NV (US);

Inventors:

Avishkar Misra, Sammamish, WA (US);

Jody David Biggs, Seattle, WA (US);

Assignee:

Amazon Technologies, Inc., Reno, NV (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/06 (2012.01); G06N 3/04 (2006.01); G06Q 30/02 (2012.01); G06F 17/30 (2006.01); H04L 29/08 (2006.01); G06N 3/08 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0631 (2013.01); G06F 17/30867 (2013.01); G06N 3/04 (2013.01); G06Q 30/0201 (2013.01); G06Q 30/0623 (2013.01); H04L 67/22 (2013.01); G06N 3/082 (2013.01);
Abstract

The dimensionality of user data can be reduced in order to allow cross-category data to be used to determine recommendations, advertising, or other supplemental content within a specific category. A first reduction in dimensionality results from rolling up category nodes to higher-level nodes. User data for the higher-level nodes can be used to train a neural network, with a user signature being generated using node values from a hidden layer of the trained model. The user signature can then be used to train a category specific model in order to obtain category-specific recommendations, determine category-specific advertising, or select other supplemental content based at least in part upon cross-category data.


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