The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 14, 2019
Filed:
Jan. 22, 2009
Albert Maier, Tuebingen, DE;
Dirk Nowak, Nierstein, DE;
Martin Oberhofer, Bondorf, DE;
Thomas Schwarz, Stuttgart, DE;
Baxter R. Yazbek, Ludwigsburg, DE;
Albert Maier, Tuebingen, DE;
Dirk Nowak, Nierstein, DE;
Martin Oberhofer, Bondorf, DE;
Thomas Schwarz, Stuttgart, DE;
Baxter R. Yazbek, Ludwigsburg, DE;
International Business Machines Corporation, Armonk, NY (US);
Abstract
The present disclosure details a method and system used for turning human participants who control avatars in a virtual world setting into real life marketing leads. In one embodiment, a virtual location is presented within a virtual world to facilitate interaction with an avatar. The avatar is identified within a master data management system, and a profile of the human behind the avatar is created or retrieved. To encourage the human user to provide real-world information through the avatar within the virtual world, an incentive is offered and awarded as necessary. The real-world information about the human user, such as address or demographic information about the human user is collected and stored in the profile, and eventually synchronized with a CRM system. As appropriate, the data collected and compiled in the CRM system may be used to launch marketing campaigns.