The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
May. 14, 2019

Filed:

Oct. 14, 2016
Applicant:

Google Inc., Mountain View, CA (US);

Inventors:

Ankur Jain, Redwood City, CA (US);

Qian Zhong, San Jose, CA (US);

Mohammad Mahdian, Santa Clara, CA (US);

Omkar Muralidharan, Sunnyvale, CA (US);

Christopher Davis Monkman, Sunnyvale, CA (US);

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
G06F 17/30902 (2013.01); H04L 67/2823 (2013.01);
Abstract

Methods, systems, and apparatus, including computer programs encoded on a computer storage medium, for optimizing transmission of digital components. In one aspect a digital component distribution system performs operations including determining a minimum eligibility value required to maintain the eligibility of a given digital component based on a next highest eligibility value of one of the other digital components. Based on the next highest eligibility value, a baseline transmission value required to be submitted for distribution of the given digital component is determined. A normalized transmission value is determined based on the minimum eligibility value, and transmission of the given digital component to a client device presenting a particular electronic document is triggered based on the normalized transmission value.


Find Patent Forward Citations

Loading…