The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 07, 2019
Filed:
Feb. 08, 2013
A9.com, Inc., Palo Alto, CA (US);
Lionel Bitoun, Palo Alto, CA (US);
Matthew Hamilton Battles, Palo Alto, CA (US);
A9.com, Inc., Palo Alto, CA (US);
Abstract
Certain embodiments herein relate to targeting ads for purchase by leveraging relationships between advertisers and publishers. Ad campaigns may be established between an ad device associated with an advertiser and publisher devices associated with publishers. An ad campaign for displaying an ad may be determined based on information associated with a communication session from a user device (e.g., as identified in a cookie) and/or information associated with a user utilizing the user device. An ad device may activate one or more established ad campaigns as part of an auction process, and may subsequently provide one or more ads for displaying on a web page according to attributes that may characterize the ad campaigns.