The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 07, 2019
Filed:
May. 15, 2009
Athellina Athsani, San Jose, CA (US);
Elizabeth F. Churchill, San Francisco, CA (US);
M. Cameron Jones, Seattle, WA (US);
Athellina Athsani, San Jose, CA (US);
Elizabeth F. Churchill, San Francisco, CA (US);
M. Cameron Jones, Seattle, WA (US);
EXCALIBUR IP, LLC, New York, NY (US);
Abstract
In the Internet field, interfaces which support social interaction are used by two or more people to share information and content. An example is a geolocation (map-type) interface (a web page for instance) which is relied upon by users to obtain travel routes, plan trips and find geolocation information, such as stores, restaurants and other places. Described here is a system for advertising whereby targeted advertisements are displayed to users of such an interface and the advertisements are the result of an analysis of user behavior during a particular interface session or several sessions, so advertisements are closely targeted to each particular user.