The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
May. 07, 2019
Filed:
Jun. 02, 2015
Adobe Inc., San Jose, CA (US);
Adobe Inc., San Jose, CA (US);
Abstract
Techniques for providing content to a computing device of a user are described. For example, a platform hosts a plurality of tools includes an analytics tool and a content tool. Input of a customer of the platform is received and specifies user segments and content to be provided accordingly. The tools are updated based on the customer input. User interactions of the user are also received and analyzed by, for example, the analytics tool. The analytics tool outputs an indication that the user is associated with a user segment based on the analysis. The output identifies the user segment and the user based on a format usable by the other tools. In turn, the content tool automatically receives and uses the output as an input to determine the content and the target of the content. Accordingly, the content tool provides the content to the computing device of the user.