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The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Patent No.:

US 10282384 B1

PDFFull Text
Date of Patent:
May. 07, 2019

Filed:

Dec. 29, 2014

Systems and methods for throttling click bait

Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventors:

Joyce Tang, Danville, CA (US);

Khalid Bakry El-Arini, Fremont, CA (US);

David Vickrey, Mountain View, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:

Sheppard Mullin Richter & Hampton LLP

Primary Examiner:

Andrew L Tank

Int. Cl.
CPC ...
G06F 17/30 (2006.01); H04L 12/58 (2006.01); H04L 29/08 (2006.01); G06F 16/958 (2019.01); G06F 16/951 (2019.01); G06Q 30/02 (2012.01); G06F 16/9535 (2019.01);
U.S. Cl.
CPC ...
G06F 16/958 (2019.01); G06F 16/951 (2019.01); H04L 51/12 (2013.01); H04L 67/22 (2013.01); G06F 16/9535 (2019.01); G06Q 30/0271 (2013.01);
Abstract

Systems, methods, and non-transitory computer readable media configured to determine a value of a utility factor associated with a content item corresponding to a link. An optimized utility value relating to an interaction type of an outbound click is determined based on the value of the utility factor. An expected utility score associated with the content item is generated based on the optimized utility value to determine potential presentation of the content item to a user.

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Tang, Joyce. (2019). Systems and methods for throttling click bait (U.S. Patent No. 10282384). U.S. Patent and Trademark Office. https://idiyas.com/patent/badge/10282384

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