The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 30, 2019
Filed:
Aug. 31, 2017
The Nielsen Company (Us), Llc, New York, NY (US);
Anthony P. Venetucci, Hampshire, IL (US);
David J. Kurzynski, South Elgin, IL (US);
Molly Poppie, Arlington Heights, IL (US);
Jonathan Sullivan, Hurricane, UT (US);
Bruce Hoynoski, Oldsmar, FL (US);
Christine Pierce, Palm Harbor, FL (US);
The Nielsen Company (US), LLC, New York, NY (US);
Abstract
Methods and apparatus to calibrate media ratings based on return path data are disclosed. An apparatus includes a ratings calculator to calculate an initial local rating for media provided in a first geographic area based on local return path data (RPD) tuning information obtained from local RPD devices in subscriber households in the first geographic area. The subscriber households subscribe to a content provider that provides the media through the local RPD devices. The apparatus further includes a calibration factor calculator to calculate a nonsubscriber calibration factor based on a first panelist rating for the media corresponding to a first subset of panelist households that do not subscribe to the content provider. The ratings calculator modifies the initial local rating based on the nonsubscriber calibration factor to calculate a final local rating for the media in the first geographic area.