The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 30, 2019

Filed:

Mar. 25, 2011
Applicants:

David Edward Thomas, Dublin, CA (US);

Jonathan G. Quinn, San Mateo, CA (US);

Michael Robert Minasi, Burlingame, CA (US);

Michelle Marian, San Ramon, CA (US);

Mir Mohammad Aamir, Danville, CA (US);

Tamara Ruth Pattison, Berkeley, CA (US);

Inventors:

David Edward Thomas, Dublin, CA (US);

Jonathan G. Quinn, San Mateo, CA (US);

Michael Robert Minasi, Burlingame, CA (US);

Michelle Marian, San Ramon, CA (US);

Mir Mohammad Aamir, Danville, CA (US);

Tamara Ruth Pattison, Berkeley, CA (US);

Assignee:

Safeway Inc., Pleasanton, CA (US);

Attorneys:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0201 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0222 (2013.01); G06Q 30/0224 (2013.01);
Abstract

An individualized discount and reward server includes one or more linked databases to store customer data, where the customer data includes at least one retailer account and purchase history associated with the customer. The server includes a processor to allocate at least one customized offer to the retailer account using at least the purchase history associated with the customer, where the at least one customized offer includes a loyalty adjustment changing a general market price point of a product in accordance with the customized offer. The processor redeems the customized offer upon receiving a purchase notification. The customized offer is redeemed by associating the product with the loyalty adjustment independent of the general market price point associated with the product at a time of reception of the purchase notification.


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