The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 16, 2019
Filed:
Sep. 12, 2016
Karl Gierach, Irvine, CA (US);
Karl Gierach, Irvine, CA (US);
ACCELERIZE INC., Newport Beach, CA (US);
Abstract
A method of an attribution server. The method determines publishing channels for advertisements in a marketing campaign to analyze their marketing effectiveness for purchasable items using a processor and a memory of the attribution server. Data points are associated with users. A K-th order attribution model is constructed. Independent and dependent variables of the attribution model are associated with various types of marketing data. An observation matrix and a conversion vector are determined. A regression analysis is performed with refining steps. Insignificant second order cross terms of the attribution model are identified and removed. A modified K-th order attribution model is constructed. Another regression analysis is performed to find optimal model parameters. The attribution server computes attribution scores associated with the publishing channels based on the attribution models and the optimal model parameters from regressions, and communicates the attribution scores to a marketer client through a network upon a request.