The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Apr. 09, 2019

Filed:

Mar. 08, 2018
Applicant:

Google Llc, Mountain View, CA (US);

Inventors:

Jun Hong, Sunnyvale, CA (US);

Yun Shi, Sunnyvale, CA (US);

Ramesh Sarukkai, Los Gatos, CA (US);

Min-hsuan Tsai, Grapevine, TX (US);

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/61 (2011.01); H04N 21/81 (2011.01); H04N 21/233 (2011.01); H04N 21/234 (2011.01);
U.S. Cl.
CPC ...
H04N 21/23424 (2013.01); H04N 21/233 (2013.01); H04N 21/23418 (2013.01); H04N 21/6125 (2013.01); H04N 21/812 (2013.01);
Abstract

Systems and methods are disclosed for identifying transitions within media content items. In one implementation, a processing device process a first media content item, the first media content item being associated with a transition, to identify one or more characteristics associated with the transition. The processing device processes a second media content item to identify at least one of the one or more characteristics at a chronological interval of the second media content item. The processing device receives a sponsored content item. The processing device provides, during a presentation of the second media content item, the sponsored content item at the chronological interval.


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