The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 09, 2019
Filed:
Dec. 21, 2015
Samsung Electronics Co., Ltd., Suwon-si, Gyeonggi-do, KR;
James Delli Santi, San Jose, CA (US);
Rajesh Shenoy, Cupertino, CA (US);
Deepak Thrakal, Cupertino, CA (US);
Samsung Electronics Co., Ltd., Suwon-si, KR;
Abstract
According to some implementations of the present disclosure, a method that is executed by a processing system is described. The method includes receiving an ad request, determining a context category structure based on the ad request, and identifying one or more app-specific rules based on the category defined in the context category. The method further includes, for each app-specific rule: determining whether the identified entities in the context category structure are received by the template defined in the app-specific rule; generating a function identifier based on the set of identified entities and the template when the identified entities are received by the template defined in the app-specific rule; and determining a score for each of the generated function identifiers. The method includes selecting one or more of the generated function IDs based on the respective scores of the function IDs and generating an advertisement object corresponding to the function ID.