The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 09, 2019
Filed:
May. 05, 2010
Prasad V. Kulkarni, Bangalore, IN;
Arun Ramanujapuram, Bangalore, IN;
Sandeep Hejmadi, Mumbai, IN;
Subrahmanyam Divakarla, Bangalore, IN;
Prasad V. Kulkarni, Bangalore, IN;
Arun Ramanujapuram, Bangalore, IN;
Sandeep Hejmadi, Mumbai, IN;
Subrahmanyam Divakarla, Bangalore, IN;
Excalibur IP, LLC, New York, NY (US);
Abstract
Techniques are provided that can be used in advertising campaign management in connection with auction-based online advertising. A tool is provided, for use by advertisers or advertising campaign managers, for being provided with, in connection with specified parameters, an indication of a competitive bid and a non-competitive bid. The tool may also provide an actual, estimated, or projected bid, which may be associated with an advertising campaign or a portion thereof, for comparison with the competitive bid and the non-competitive bid. The tool may allow assessment of a competitive bid landscape and help allow determination of an optimal bid.