The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 02, 2019
Filed:
Nov. 11, 2011
John Anderson, Berkeley, CA (US);
Andrew P. Witkin, Oakland, CA (US);
Sharon Witkin, Oakland, CA (US);
Cameron Davies, Winter Garden, FL (US);
Anjali Dange, Orlando, FL (US);
Miguel Campo-rembado, Orlando, FL (US);
John Anderson, Berkeley, CA (US);
Andrew P. Witkin, Oakland, CA (US);
Cameron Davies, Winter Garden, FL (US);
Anjali Dange, Orlando, FL (US);
Miguel Campo-Rembado, Orlando, FL (US);
Disney Enterprises, Inc., Burbank, CA (US);
Abstract
In a networked system, a method and apparatus for measuring advertising effectiveness involves broadcasting an advertisement at a broadcast time, monitoring at least one social network or other online forum following the broadcast time, filtering social network traffic to identify messages, search engine queries to identify queries, or other traffic entries, that appear to be responsive to the broadcast advertisement, determining a time of initiation for at least a plurality of entries that appear to be responsive to the broadcast advertisement, and determining at least one demographic for at least the plurality of the entries that appear to be responsive to the broadcast advertisement.