The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 02, 2019
Filed:
Oct. 14, 2011
Aaron J. Klish, St. Joseph, IL (US);
Greg Muchnik, Champaign, IL (US);
Matthew Ahrens, Champaign, IL (US);
Aaron J. Klish, St. Joseph, IL (US);
Greg Muchnik, Champaign, IL (US);
Matthew Ahrens, Champaign, IL (US);
Excalibur IP, LLC, New York, NY (US);
Abstract
Techniques are provided which allow targeting social events. Methods and systems allow a user to register a social event which involves a group of users watching a program on a television on a social networking platform. Information related to the event may be obtained and the group of users may be classified as belonging to one or more targeting segments based at least in part on the information related to the event. One or more advertisements may be selected based at least in part on the one or more targeting segments. The one or more advertisements may be transmitted such that the one or more advertisements are displayed on the television.