The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Apr. 02, 2019
Filed:
Dec. 10, 2007
Athellina Athsani, San Jose, CA (US);
Chris Higgins, Portland, OR (US);
Joesph O'sullivan, Oakland, CA (US);
Marc Davis, San Franicsco, CA (US);
Ron Martinez, San Francisco, CA (US);
Athellina Athsani, San Jose, CA (US);
Chris Higgins, Portland, OR (US);
Joesph O'Sullivan, Oakland, CA (US);
Marc Davis, San Franicsco, CA (US);
Ron Martinez, San Francisco, CA (US);
EXCALIBUR IP, LLC, New York, NY (US);
Abstract
A method for placing advertisements selects a first content from a variety of content, analyzes the first content for the presence of advertiser references, and matches a first advertisement from an advertiser to the first content by using the advertiser references. This method determines a set of presentation preferences for presentation of the first advertisement in conjunction with the first content and includes the set of presentation preferences with the first content. In some cases, the method embeds the presentation preferences as advertising information into the first content. Advantageously, the method presents the first advertisement in conjunction with the first content by using the presentation preferences. Further, the method tracks the presentation of content for monetization events and stores the tracking information in a log. The monetization event includes, for example, an impression, a click, an acquisition, and/or a conversion. Further embodiments include a system and a computer readable medium for implementation of the foregoing.