The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 26, 2019

Filed:

Mar. 18, 2015
Applicant:

Amazon Technologies, Inc., Seattle, WA (US);

Assignee:

Amazon Technologies, Inc., Seattle, WA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/00 (2012.01); G06Q 30/02 (2012.01); H04L 12/58 (2006.01); G06F 17/30 (2006.01); G05B 19/418 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0243 (2013.01); G06F 17/3053 (2013.01); G06Q 30/0245 (2013.01); H04L 51/04 (2013.01);
Abstract

Technologies for optimized selection of content for delivery to a user that both optimizes the expected return from the delivery of the content to the user and that enables exploration of delivery of new content to users are disclosed. Content is selected for delivery to a user based on an exploitation score that defines an estimate of the feedback expected from the delivery of the content to the user and an exploration score that varies inversely with the number of times that the content has been transmitted to all users. The use of the exploration score enables the exploration of delivery of new content to users. The content might be delivered via e-mail messages, a web site, or using another mechanism.


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