The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Mar. 19, 2019
Filed:
Aug. 31, 2016
Facebook, Inc., Menlo Park, CA (US);
Kundan Kumar, Mountain View, CA (US);
Trevor Ford, San Francisco, CA (US);
Yiqiang Mao, Seattle, WA (US);
Liangxiao Zhu, Redmond, WA (US);
Marcin Przysucha, Redmond, WA (US);
Facebook, Inc., Menlo Park, CA (US);
Abstract
An online system enables content providers to efficiently create and publish sponsored content in multiple phases. Each phase of the content creation is represented by a draft of the content. Multiple drafts of the content are stored in a repository of the online system for optimizing content delivery and publication, such as quick identification of conflicts in a draft based on analysis of draft fragments of the draft. Objects associated with the sponsored content are stored in an object model, including a key-value table. The connections amongst the various draft segments of a draft are stored in a hierarchy structure, e.g., a tree structure. Each user associated with a draft has a role, such as an owner or a collaborator, where all of the roles can contribute to the draft. The online system efficiently publishes the drafts of the sponsored content and presents the sponsored content to its target users.