The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 19, 2019

Filed:

Jun. 27, 2016
Applicant:

Facebook, Inc., Menlo Park, CA (US);

Inventor:

Robyn David Morris, San Francisco, CA (US);

Assignee:

Facebook, Inc., Menlo Park, CA (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 15/16 (2006.01); G06F 3/048 (2013.01); G06F 3/00 (2006.01); H04L 12/26 (2006.01); G06Q 50/00 (2012.01); H04L 29/08 (2006.01);
U.S. Cl.
CPC ...
H04L 43/045 (2013.01); G06F 3/048 (2013.01); G06F 15/16 (2013.01); G06Q 50/01 (2013.01); H04L 67/22 (2013.01);
Abstract

Effects of content communications propagated to users of a social networking system may be tracked and measured by the social networking system. Identifiers of content presented to users within a time period before the users interact with the content are recorded. As users interact with the content, additional data describing the interactions with the content and the users interacting with the content are stored. Various metrics may be determined from the data describing interactions with the content. For example including virality metrics and reach metrics, may be determined and presented to the user that posted the content.


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