The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Mar. 05, 2019

Filed:

Jul. 19, 2018
Applicant:

Novnify Limited, Nicosia, CY;

Inventors:

Pavlo Malin, Zaporizhzhia, UA;

Oleksandr Chalyi, Pryluky, UA;

Oleksii Zinziuk, Kiev, UA;

Volodymyr Shelest, Kiev, UA;

Ivan Slieptsov, Kremennaya, UA;

Assignee:

FIGLEAF Limited, Nicosia, CY;

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06K 9/00 (2006.01); G06K 9/62 (2006.01); G06N 3/08 (2006.01); G06F 17/30 (2006.01); G06F 17/27 (2006.01);
U.S. Cl.
CPC ...
G06K 9/6278 (2013.01); G06F 17/277 (2013.01); G06F 17/30876 (2013.01); G06K 9/6256 (2013.01); G06N 3/08 (2013.01);
Abstract

A system of the present invention allows to determine the likelihood that a certain block of a web page is an advertising, such as a banner or a native advertising. The system uses combined and holistic approach to the analysis of units for the purpose of finding the advertising features (links, images and HTML code). The system does not impose any restrictions on possible ways of using it—it only provides tools for determining the probabilities of the unit belonging to the advertising or non-advertising class.


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