The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 26, 2019

Filed:

Nov. 30, 2016
Applicant:

Microsoft Technology Licensing, Llc, Redmond, WA (US);

Inventors:

Margaret JoAnn Novotny, Greenbrae, CA (US);

Blaise Aguera y Arcas, Seattle, WA (US);

Jeffery David Howard, San Francisco, CA (US);

Assignee:
Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 7/04 (2006.01); G06F 17/30 (2006.01); H04N 7/16 (2011.01); G06Q 30/06 (2012.01); G06Q 30/02 (2012.01); H04L 29/08 (2006.01); G06Q 50/00 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0631 (2013.01); G06F 17/30876 (2013.01); G06Q 30/0269 (2013.01); G06Q 30/0271 (2013.01); H04L 67/306 (2013.01); G06Q 50/01 (2013.01);
Abstract

Personalized services often utilize individual profiles, such as social network profiles, product purchase histories, or browsing histories. However, personalization may exhibit or imply a familiarity level between the service and the individual that is beyond the individual's comfort level. Presented herein are techniques for adapting personalized services to request supplemental individual information only within a current familiarity stage that has been established by the individual with the service, and only to provide a requested usage of a service. Such solicitation may inform the individual of the intended usage of the requested information. Usages that may involve more sensitive information may be predicated upon requesting and receiving individual consent from the individual to advance to a higher familiarity stage. The user may be permitted to provide individual consent to advancing to a higher familiarity stage only for a particular service, and/or only temporarily for a particular usage of the service.


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