The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 12, 2019

Filed:

Aug. 30, 2016
Applicant:

The Nielsen Company (Us), Llc, New York, NY (US);

Inventors:

Steven J. Splaine, Tampa, FL (US);

Adrian Swift, Brooklyn, NY (US);

Assignee:

The Nielsen Company (US), LLC, New York, NY (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
H04N 21/442 (2011.01); H04N 21/84 (2011.01); H04N 21/61 (2011.01); H04L 29/08 (2006.01); G06Q 30/02 (2012.01); H04N 21/258 (2011.01); H04N 21/426 (2011.01); H04N 21/4782 (2011.01); H04N 21/658 (2011.01); H04N 21/4788 (2011.01); H04N 21/81 (2011.01);
U.S. Cl.
CPC ...
H04N 21/44213 (2013.01); G06Q 30/0201 (2013.01); H04L 67/20 (2013.01); H04L 67/22 (2013.01); H04N 21/25866 (2013.01); H04N 21/42684 (2013.01); H04N 21/44222 (2013.01); H04N 21/4782 (2013.01); H04N 21/6125 (2013.01); H04N 21/6175 (2013.01); H04N 21/6582 (2013.01); H04N 21/84 (2013.01); H04L 67/02 (2013.01); H04L 67/306 (2013.01); H04N 21/4788 (2013.01); H04N 21/812 (2013.01);
Abstract

A disclosed example method involves obtaining a third-party device identifier or user identifier corresponding to a client device; obtaining an opt-out flag indicative of whether a user of the client device has elected not to participate in third-party tracking corresponding to online activities; sending the third-party device identifier or user identifier, the opt-out flag, and a media identifier to an audience measurement entity, the media identifier corresponding to media accessed via the Internet; and receiving, from the audience measurement entity, an impression report corresponding to the media.


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