The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 05, 2019

Filed:

Sep. 14, 2012
Applicants:

Mayur Datar, Santa Clara, CA (US);

Jason C. Miller, Mountain View, CA (US);

Michael Hochberg, Los Altos, CA (US);

Bahman Rabii, San Francisco, CA (US);

Megan Nance, Sunnyvale, CA (US);

Julie Tung, Mountain View, CA (US);

Jeremiah Harmsen, Mountain View, CA (US);

Tomasz J. Tunguz-zawislak, San Francisco, CA (US);

Andres S. Perez-bergquist, Mountain View, CA (US);

Inventors:

Mayur Datar, Santa Clara, CA (US);

Jason C. Miller, Mountain View, CA (US);

Michael Hochberg, Los Altos, CA (US);

Bahman Rabii, San Francisco, CA (US);

Megan Nance, Sunnyvale, CA (US);

Julie Tung, Mountain View, CA (US);

Jeremiah Harmsen, Mountain View, CA (US);

Tomasz J. Tunguz-Zawislak, San Francisco, CA (US);

Andres S. Perez-Bergquist, Mountain View, CA (US);

Assignee:

Google LLC, Mountain View, CA (US);

Attorney:
Primary Examiner:
Assistant Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06F 17/30 (2006.01);
U.S. Cl.
CPC ...
G06Q 30/0251 (2013.01); G06F 17/30867 (2013.01); G06Q 30/02 (2013.01);
Abstract

Structured data sets including one or more attributes are identified, each structured data set associated with, for example, a particular user. Values corresponding the at least one of the one or more attributes in each structured data set are identified. A condition established by a content provider, for instance, an advertiser, is compared to the identified values to determine if the condition is satisfied. When the condition is satisfied, one or more content items are identified to the users associated with the structured data sets containing identified values satisfying the condition.


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