The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Feb. 05, 2019

Filed:

Aug. 13, 2014
Applicant:

Amazon Technologies, Inc., Reno, NV (US);

Inventors:

Andrei N. Krotkov, Seattle, WA (US);

Daniel Dwight Longley, Bellevue, WA (US);

Assignee:

Amazon Technologies, Inc., Reno, NV (US);

Attorney:
Primary Examiner:
Int. Cl.
CPC ...
G06F 17/30 (2006.01); G06Q 30/06 (2012.01);
U.S. Cl.
CPC ...
G06F 17/30867 (2013.01); G06Q 30/0625 (2013.01);
Abstract

Techniques are described for dynamically generating filter controls that enable the filtering of content items presented in a user interface such as a web application. In response to a request for content, one or more content items may be provided. The content item(s) may be analyzed to determine one or more attributes that describe the content item(s). The filter control(s) may then be determined dynamically based on the attribute(s) of the content item(s). The filter control(s) may be presented in the same user interface with the content item(s) to enable filtering of the content item(s) based on the attribute(s). The filter control(s) may be determined based on user behavior data, user demographic data, social network data, historical sales information, or other information.


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