The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.
The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.
Patent No.:
Date of Patent:
Jan. 29, 2019
Filed:
May. 26, 2017
Electronic Arts Inc., Redwood City, CA (US);
Wendy Yu, San Francisco, CA (US);
Jonathan Calipes, Emeryville, CA (US);
Daniel Helmhold, San Francisco, CA (US);
Jennifer J. Lee, Millbrae, CA (US);
Deepak Polamarasetty, Castro Valley, CA (US);
ELECTRONIC ARTS INC., Redwood City, CA (US);
Abstract
An online gaming system providing dynamic delivery of advertisements to users of an online game. The system may dynamically select advertisement for delivery based on one or more user parameters which characterize the user's activity with the online game. The system may comprise one or more processors configured to execute computer program modules. The system may include a game module configured to execute an instance of an online game and to implement the instance of the online game to facilitate participation of users in the online game. The system may include a user monitor module configured to monitor user activity parameters. The system may include a potential offer module configured to manage multiple incentive offers which are available for delivery to the users of the online game. The system may include an offer determination module configured to select incentive offers to be delivered to the users of the online game from the multiple incentive offers based on the monitored activity parameters of the users.