The patent badge is an abbreviated version of the USPTO patent document. The patent badge does contain a link to the full patent document.

The patent badge is an abbreviated version of the USPTO patent document. The patent badge covers the following: Patent number, Date patent was issued, Date patent was filed, Title of the patent, Applicant, Inventor, Assignee, Attorney firm, Primary examiner, Assistant examiner, CPCs, and Abstract. The patent badge does contain a link to the full patent document (in Adobe Acrobat format, aka pdf). To download or print any patent click here.

Date of Patent:
Jan. 29, 2019

Filed:

Dec. 23, 2013
Applicant:

Excalibur Ip, Llc, New York, NY (US);

Inventors:

Athellina Athsani, San Jose, CA (US);

Chris Higgins, Portland, OR (US);

Joseph O'Sullivan, Oakland, CA (US);

Marc Davis, San Francisco, CA (US);

Ron Martinez, San Francisco, CA (US);

Assignee:

EXCALIBUR IP, LLC, New York, NY (US);

Attorneys:
Primary Examiner:
Int. Cl.
CPC ...
G06Q 30/02 (2012.01); G06Q 40/00 (2012.01);
U.S. Cl.
CPC ...
G06Q 30/0276 (2013.01); G06Q 30/02 (2013.01); G06Q 30/0273 (2013.01); G06Q 40/00 (2013.01);
Abstract

A system for monetization of content includes a storage device for storage and retrieval of data, and a library of content and advertisements stored within the storage device. The library comprises an organizational structure for facilitating the storage and retrieval. The system also includes a monetization engine for identifying within the library a first content item having a first monetizable feature. The system is configured for selecting a second content item from several content items within the library, and associating the second content item to the first content item by using the first monetizable feature for presentation of the second content item in conjunction with the first content item. Further embodiments include various additional systems, methods, and computer readable media for implementation of the foregoing.


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